An aerial drone photo taken on March 24, 2025 shows the scenery at a park in Keqiao District of Shaoxing, east China's Zhejiang Province. (Xinhua/Xu Yu)
BEIJING, April 25 (Xinhua) -- As gentle breeze snakes its way through the trees, the world has transformed into a land of flowers in the spring. Nestled in eastern China, Zhejiang Province unveils its treasure trove of scenic wonders when spring blossoms grace the land, drawing residents and travelers to capture those joyous moments that bloom amidst petals of warmth and delight.
A tourist boat sails on the Nanhu Lake in Jiaxing, east China's Zhejiang Province, April 2, 2025. (Photo by Jin Peng/Xinhua)
Visitors enjoy flowers at a botanical garden in Ningbo City, east China's Zhejiang Province, March 25, 2025. (Photo by Hu Xuejun/Xinhua)
Students fly kites at a flowering canola field in Xianju County of Taizhou City, east China's Zhejiang Province, March 17, 2025. (Photo by Wang Huabin/Xinhua)
Tourists enjoy tulip flowers at a park in Jiaxing City, east China's Zhejiang Province, March 17, 2025. (Photo by Jin Peng/Xinhua)
People enjoy leisure time in Yiwu City, east China's Zhejiang Province, March 25, 2025. (Photo by Lyu Bin/Xinhua)
People pose for photos at the campus of Zhejiang Normal University in Jinhua City, east China's Zhejiang Province, March 22, 2025. (Photo by Lou Jiyang/Xinhua)
The "flower economy" has greatly boosted the development of tourism. Statistics released by Chinese travel services platform Qunar showed that between February and March, searches for "flower viewing" more than tripled compared with 2024. Since March, blossom-themed tourism has dominated online travel platforms, with cities publishing "blossom maps" to guide visitors and boost the local economies.
Zhejiang Province is actively developing its springtime economy, creating expanded leisure spaces, and integrating culture with tourism to stimulate local growth.
A drone photo taken on March 31, 2025 shows folk artists performing in the fields of Xiazhaijin Village of Wenling City, east China's Zhejiang Province. (Photo by Xu Weijie/Xinhua)
Tourists enjoy themselves amidst blooming azaleas in Mayu Town of Rui'an City, east China's Zhejiang Province, April 16, 2025. (Photo by Sun Lin/Xinhua)
People enjoy themselves amid blooming rapeseed flowers in Mazhu Town of Yuyao, east China's Zhejiang Province, March 20, 2025. (Xinhua/Weng Xinyang)
People introduce local cultural tourism projects in a cole flower field in Jiande City, east China's Zhejiang Province, March 23, 2025. (Xinhua/Xu Yu)
Tourists visit a market in Xixi Wetland in Hangzhou, east China's Zhejiang Province, March 24, 2024. (Xinhua/Weng Xinyang)
China has had the tradition of flower viewing since ancient times. It is believed that people from as early as the Tang Dynasty (618-907) had already formed the habit of going to the city outskirts with friends and family to appreciate the flowers and worship the floral fairies.
In Zhejiang, this tradition is well preserved today while evolving to embody modern lifestyles in harmony with nature.
People enjoy leisure time at a historic block in Nanhu District of Jiaxing City, east China's Zhejiang Province, March 22, 2025. (Photo by Jin Peng/Xinhua)
Tourists enjoy food in a tent in a rapeseed flower field in Jiande City, east China's Zhejiang Province, March 23, 2025. (Xinhua/Xu Yu)
Students sketch in the fields of blooming rapeseed flowers in Shuangmiao Township of Xianju County in Taizhou, east China's Zhejiang Province, March 20, 2025. (Xinhua/Wang Huabin)
A tourist reads at a cafe in Meirong Village of Tonglu County, east China's Zhejiang Province, April 7, 2025. (Xinhua/Huang Zongzhi)
Tourists enjoy leisure time at Taoyuan Village in Baishuiyang Township of Linhai City, east China's Zhejiang Province, March 24, 2025. (Photo by Wang Huabin/Xinhua)
This aerial drone photo shows people cycling among plum blossoms in Changxing County, Huzhou City, east China's Zhejiang Province, March 2, 2025. (Photo by Wu Zheng/Xinhua)■
