迪士尼、Adobe 將共同開發為這家媒體巨擘量身打造的客製化 AI 模型

記者黛博拉・瑪麗・索菲亞By Deborah Mary Sophia

路透 11 月 9 日電——迪士尼（Disney）與 Adobe 已達成一項多年協議，將為這家媒體巨擘共同開發客製化生成式 AI 模型，目標是在其主題樂園、影業和體育媒體業務中擴大導入 AI 工具。Nov 9 (Reuters) - Disney and Adobe have struck a multi-year deal to co-develop custom generative AI models for the media giant with the goal of scaling AI tools across its theme parks, studio and sports media businesses.

週一宣布的這項合作，將先從加快迪士尼體驗事業部（Disney's Experiences division）的專案開發時程，以及華特迪士尼影業（Walt Disney Studios）旗下創新中心 StudioLAB 的概念探索開始。迪士尼體驗事業部涵蓋其全球主題樂園、度假區和郵輪業務。The move, announced Monday, will start with speeding up project development timelines at Disney's Experiences division, home to its global theme parks, resorts and cruise lines, and for concept exploration at StudioLAB, the innovation hub within Walt Disney Studios.

Adobe 也將與迪士尼合作，運用 AI 工具提升 ESPN 體育迷的參與度，並把更多 ESPN 的內容典藏帶給觀眾。Adobe will also work with Disney to use AI tools to boost engagement with sports fans at ESPN and bring more of ESPN's content archive to audiences.

透過 Adobe 的 Firefly Foundry——這項服務可讓企業打造並部署客製化 AI 模型——兩家公司將開發以迪士尼智慧財產訓練、並能產出可供製作使用成果的生成式 AI 模型。這些模型將是迪士尼專屬的私有模型。Through Adobe's Firefly Foundry, which lets enterprises build and deploy custom AI models, the two companies will work on gen-AI models trained on Disney's intellectual properties that will generate production-ready outputs. The models will be private and proprietary to Disney.

華特迪士尼幻想工程（Walt Disney Imagineering）是迪士尼體驗背後的創意、設計及研發部門，已部署一套客製化影像生成模型，以及一套可將手繪草圖轉換成完整算繪概念藝術的草圖轉影像模型。Walt Disney Imagineering, the creative, design, and research and development arm behind Disney Experiences, has deployed a custom image generation model and a sketch-to-image model that can turn hand-drawn sketches into fully-rendered concept art.

迪士尼研發科技與工程資深副總裁凱爾・勞夫林（Kyle Laughlin）接受訪問時表示：「我們談到專案時程時，通常是以年計算——那是好幾年的開發工作。而 Adobe Foundry 讓我們能把原本需要數月的創作流程壓縮到現在幾小時、幾天就能完成。」"We talk about the time frames in our projects in years — it's years' worth of development. And what Adobe Foundry has allowed us to do is compress the creative process that would have taken months to now being able to do that in hours and days," Kyle Laughlin, senior vice president of R&D technology and engineering at Disney, said in an interview.

勞夫林說：「有了這些工具，我們能迅速完成多次反覆修正。這有助於我們在進入這些體驗設施的施工階段後，減少現場昂貴的變更。」他並補充，這些工具將有助於加快迪士尼的創意開發，「絕不是要取代」幻想工程的職務。"We're able to run through multiple iterations quickly with these tools. And that helps us reduce costly changes in the field once we get into the construction of these experiences," Laughlin said, adding that the tools will help accelerate creative development at Disney and are "in no way meant to replace" roles at Imagineering.

彭博新聞（Bloomberg News）本月稍早報導，迪士尼正考慮裁減數千個職位，並已要求部分主管以年度節省 20% 成本為目標。Earlier this month, Bloomberg News reported that Disney was considering cutting thousands of jobs and has asked some managers to target 20% in annual cost savings.

（黛博拉・索菲亞班加羅爾報導；Shilpi Majumdar 編輯）(Reporting by Deborah Sophia in Bengaluru; Editing by Shilpi Majumdar)