88RISING LAUNCHES "ROAD TO FAM - THE FINALE" WITH LEVI'S® AND FAM STUDIOS BANGKOK TO EMPOWER THE NEXT GENERATION

The Initiatives – Alongside Creative Panels, Make The Official Music Program for Thailand's SPLASH – Soft Power Forum 2025

BANGKOK, June 16, 2025 /PRNewswire/ -- 88rising, the pioneering global music and media company representing the best of Asian talent, continues to mark the roll-out of Future Asian Music (FAM), a music distribution platform powering the future of Asian independent and emerging music, with a 2-day celebration in Bangkok (July 8-9). Bangkok will be host toFuture Asian Music and Levi's® Road to FAM – The Finale, the final stop in the multi-city music series that toured Southeast Asia in May, and launch FAM Studios Bangkok, a dedicated community space for budding artists developed in partnership with Cloud11, a Bangkok-based tech collective empowering creators through labs and studios.

Road to FAM – The Finale and FAM Studios Bangkok will power SPLASH – Soft Power Forum 2025, Thailand's flagship cultural initiative led by the Thailand Creative Culture Agency (THACCA) – a government-backed organization advancing the country's soft power through creative industries. As the forum's Official Music Program, a Road to FAM finale will feature an evening of performances merging Thai headlinerMILLI with talent across Asia including FARIZ JABBA, ZAMAERA, RAMENGVRL, and more at Hua Lamphong Train Station, leveraging the iconic Thai architectural landmark to create a cultural experience curated in collaboration with entertainment company, Brite Panther. FAM Studios Bangkok will welcome emerging artists to the new creative hub anchoring The Corner House, a cultural lifestyle space in Bangkok's historic Talat Noi district. In addition, 88rising will curate dedicated panels with a focus on music and entertainment for the culture conference.

Road to FAM – The Finale

The Levi's®-backed Road to FAM tour electrified Southeast Asia's grassroots, merging raw talent with cultural storytelling across four sold-out showcases that put a spotlight on the region's rising creatives. Some highlights include:

• Singapore - FARIZ JABBA lit up Hard Rock Cafe with narrative-driven rap odes to street life ("X Games", "Dark Thoughts"), Y2K glitch visuals and a mid-set tribute to his fiancée.
• Kuala Lumpur - Feminist firebrandZAMAERA turned Over & Above into a rallying cry with her denim-clad swagger and anthems like "Helly Kelly" and "Jumper" igniting crowd-led dance breaks
• Jakarta - RAMENGVRL closed the tour at ZOO SCBD, rewriting hip-hop rules with razor-sharp lyricism on "Cashmere" and "Vaselina" as fans rapped word-for-word, capping the night with the unreleased collab track "GERCEP".

OnJuly 9, Road to FAM artists will join MILLI at Bangkok's Hua Lamphong Train Station for the Road to FAM tour finale. MILLI, who rose to global prominence through 88rising's Head in the Clouds collaborations and cross-genre work with artists like Jackson Wang, made history in 2022 as the first Thai solo artist to perform at Coachella. There, her viral "Mango Sticky Rice" performance, complete with onstage dessert-eating – sparked global headlines and landed her on BBC's 100 Women 2022 list. Known for hits like "Sudpang" and "Phak Khon", she most recently brought Muay Thai legend Buakaw Banchamek onstage during her set at this year's Head in the Clouds Festival in Los Angeles. Fresh off these milestones, and ahead of the release of her second full-length album, 'HEAVYWEIGHT', MILLI will headline alongside soon-to-be-announced Thai talents, uniting Southeast Asia's music scenes for one night.

FAM Studios with Cloud 11

Launching July 8-9 at The Corner House in Bangkok's historic Talat Noi district, FAM Studios, created in partnership with Cloud 11, will provide selected artists from 88rising's FAM distribution platform with resources like dedicated recording studios for music production, filming, mentorship sessions, and cross-border collaboration to foster meaningful relationships and creative breakthroughs. The studios will offer residencies and various opportunities for artists to record, film, and showcase their work globally, supported by Cloud 11's state-of-the-art infrastructure and 88rising's international network.

Sean Miyashiro, Founder of 88rising, shares, "FAM takes our mission to amplify Asian talent on the world stage to the next level. With Bangkok as the backdrop, we'll provide resources and network for the next generation of artists destined to shape the future of Asian music."

SPLASH - Soft Power Forum Cultural Conference Programming

Aligned to the launch of FAM, 88rising will curate a program of music symposiums at the Queen Sirikit National Convention Center (QSNCC) as part of Thailand Creative Culture Agency (THACCA)'s SPLASH – Soft Power Forum 2025, the largest regional platform dedicated to advancing Thailand's creative soft power, held July 8-11 under the theme "Thailand's Opportunities in the Creative Culture". The culture conference will offer yet another opportunity to showcase Asia's creative industries. Invited speakers, includingglobal audio platform Spotify, will provide a space of discovery where the next generation of creatives and music entrepreneurs can learn from the industry's best as well as from each other.

Thailand: A Global Creative Hub

The Official Music Program created for SPLASH – Soft Power Forum by 88rising and FAM is a testament to Thailand's growing reputation as a global cultural and creative hub. In collaboration with the Thailand Creative Culture Agency (THACCA) – which is spearheading SPLASH 2025 as part of Thailand's bold vision to become a global soft power hub, the program aligns with the nation's Soft Power Development Policy, elevating creative industries through initiatives like Forum.

THACCA, a new organization, in the process of establishing, is committed to Thailand's creative culture ecosystem, fostering cross-disciplinary collaboration, and boosting the nation's cultural exports.

88rising and FAM are proud to partner with those committed to supporting the growth and visibility of Asian creative talent. Spotify is the official FAM partner of programming to support the next generation of Asian talent. Levi's® – the innovative lifestyle brand with a 150+ year connection to music and self-expression, partners with FAM for Road to FAM multi-city music series to spotlight rising artists across the region. New creative playground Cloud11 will bridge Southeast Asia's creative industry with the future of entertainment technology. Brite Panther, the end-to-end entertainment company under Charoen Pokphand (CP) Group, is Road to FAM – The Finale's production partner.

Through 88rising and FAM's initiatives in Bangkok, a new era of discovery, collaboration, creativity, and cross-cultural celebration is created, cementing Thailand as Asia's cultural epicenter while providing a platform for talent to shine on the global stage.

Tickets and More Information

Tickets to Future Asian Music x Levi's® Road to FAM – The Finale are available via Megatix, here. Admission is free. RSVP required. Ages 20+.

Tickets to access various panels curated by 88rising and FAM for SPLASH – Soft Power Forum 2025 will be available via Megatix – announcing soon.

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ABOUT 88RISING

88rising is a pioneering global music and media company that represents the most groundbreaking Asian talent. Widely recognized for industry-defining achievements, 88rising was the first to bring an Asian artist to the top of Billboard's R&B/Hip-Hop charts, launch an all-Asian radio channel in North America, and remains the first and only label to secure a main stage slot at Coachella. The company created Head In The Clouds, the first major Asian-centric music festival in the United States, now expanded globally. In 2024, 88rising launched Future Asian Music (FAM), a music distribution and content platform designed to support the next generation of Asian talent. With over 50 billion streams, 160 million followers worldwide, and a track record of developing global stars like Jackson Wang, Joji, Rich Brian, and NIKI, 88rising continues to lead the movement for Asian representation in music and culture.

About Future Asian Music

Future Asian Music is a platform that provides resources to early-stage artists including meaningful experiences to acquire skills, collaborate, and build connections through artist-driven communities.

About the Levi's® brand

The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi's® brand, its products and stores, please visit levi.com.

About Levi Strauss & Co.

Levi Strauss & Co. (LS&Co.) is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®️, Levi Strauss Signature™️, Denizen®️, Dockers®️ and Beyond Yoga®️ brands. Its products are sold in approximately 120 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 retail stores and shop-in-shops. Levi Strauss & Co.'s reported 2024 net revenues were $6.4 billion. For more information, go to , and for financial news and announcements go to .

ABOUT THACCA

Thailand Creative Culture Agency (THACCA) is an organization in the process of establishing to oversee strategic collaboration between the government and private sectors, driving the strategic development of Thailand's creative culture ecosystem. This initiative operates under the government's Soft Power Development Policy.

THACCA has the main mission to create strategic plans and action plans to promote soft power, provide financial support, propose tax incentive measures, promote fair competition, protect creative labors, establish a centralized and integrated database, support research and development, reduce legal procedures, and facilitate entrepreneurs related to creative culture.

About Cloud 11

Cloud 11 is a new creative destination designed to empower Thailand's creator economy and elevate its creative and entertainment industries to global standards. Developed by MQDC under the concept of "Empowering Creators," the project is over 80% complete and set to open in late 2025. Key features include 24/7 A-grade office space in the Creator Village, studios for photo, video, music, and podcast production, and an Advanced Production Studio with cutting-edge technology. The site also offers a retail zone, two hotels, multiple academies, Cloud 11 Hall for events, and Bangkok's largest rooftop park. Located near BTS Udomsuk and Punnawithi. For more information, please visit .

About Brite Panther Entertainment

Brite Panther, a fully owned subsidiary of Charoen Pokphand (CP) Group, is positioning itself as Asia's premier end-to-end entertainment management curator.

Brite Panther operates across a diversified portfolio—including event promotion, concert production, artist management, content creation, agency services, and as a music label—offering a comprehensive 360° entertainment solution. Based in Bangkok, the company leverages CP Group's vast network and resources to craft world-class live experiences and digital content, reinforcing its ambition to lead the region's entertainment landscape.