Tatler's most read perfume recommendations of 2025, from gift guides to Chinese labels
Tatler has long shaped perfume recommendations for discerning readers, combining accessibility and niche appeal in its coverage of the fragrance world. In 2025, amid a surge in scent curiosity, the publication's most-read articles spotlight practical guides and unexpected angles on perfumes. These pieces, drawn from Tatler Asia's style and wellbeing sections, reflect sustained interest in gifting, revival favourites and global influences. Readers sought perfume recommendations that sidestep trends for enduring wearability, from holiday edits to underrepresented brands. Here are the top perfume articles that have resonated with readers this year.
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Perfume gift guide: the perfect scent for every friend in your circle
Tatler's perfume gift guide selects fragrances for distinct friend types, including the adventurer who craves fresh, invigorating notes and the night owl drawn to sultry, long-lasting profiles. Published in late November 2025, it simplifies gifting by aligning scents with lifestyles, from daytime energy boosters to evening seducers. Readers value these perfume recommendations for their precision in matching personality to aroma.
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5 discontinued perfumes that need to come back
This guide spotlights five fragrances no longer in production, leading with Stella by Stella McCartney, a 2004 release blending rose, peony and amber for a clean floral vibe. Other picks include hard-to-find gems with vintage appeal, urging readers to seek decants or reformulations. These perfume recommendations are for nostalgia-driven collectors or millennials who simply miss the good old days. There's nothing like scent to bring back the old times.
9 fruity perfumes you won’t regret wearing as an adult
This piece lists nine sophisticated fruity scents, opening with Van Cleef & Arpels Neroli Amara, which mixes bitter orange blossom, lemon, green accords and pepper for a sharp citrus edge. Further entries incorporate berries, mango or peach with grounding elements like suede, smoke or vetiver to elevate beyond youthful tropes. The list presents refined perfume recommendations for more sophisticated palettes who still want to enjoy the fun side of scents.
5 luxury Middle Eastern perfume brands every Asian fragrance enthusiast should try
This well-received list introduces five opulent Middle Eastern brands to Tatler Asia readers, featuring fragrance brands specialising in oud, resins and attars. These houses emphasise natural ingredients and high concentrations for potent sillage. While not usually worn in Asia because of the warm climate, these perfumes are slowly being embraced by Asian fragrance enthusiasts. This list of perfume recommendations is the perfect resource for those who want to expand collections with some Middle Eastern depth.
5 Chinese perfume brands to add to your scent rotation
This list highlights five rising Chinese fragrance labels fusing local inspirations such as tea leaves, osmanthus and silk musk with modern minimalism. Bottles feature elegant designs suited to display or portability, while notes evoke subtlety over boldness. These serve as fresh perfume recommendations for diversifying beyond traditional Western lines.
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