Zhang Guihua (3rd R), Party secretary of Sunzigou Village, promotes oranges via live-streaming with villagers at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xu Hongyan)
GUANGYUAN, Dec. 19 (Xinhua) -- Cangxi County in southwest China's Sichuan Province has crafted an innovative model to boost rural development, which incorporates family farming cooperatives, live-streaming platforms as well as online and offline marketing. Remarkably, Party secretaries of villages in the county are spearheading in sessions of e-commerce promotion, driving the sales of local specialties across the country to substantially improve local farmers' income.
Zhang Guihua (L, front), Party secretary of Sunzigou Village, promotes oranges via live-streaming at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Guo Xulei)
Zhang Guihua, Party secretary of Sunzigou Village, picks oranges at an orchard in Sunzigou Village in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Zhang Long)
Zhang Guihua, Party secretary of Sunzigou Village, promotes oranges via live-streaming at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Guo Xulei)
Zhang Guihua, Party secretary of Sunzigou Village, promotes oranges via live-streaming at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xie Han)
Zhang Guihua, Party secretary of Sunzigou Village, promotes oranges via live-streaming at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Zhang Long)
Villagers present newly harvested oranges at Sunzigou Village in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xu Hongyan)
Zhang Guihua (1st R), Party secretary of Sunzigou Village, promotes oranges via live-streaming with villagers at an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xu Hongyan)
Zhang Guihua, Party secretary of Sunzigou Village, with gears for live-streaming in hand, walks inside an orchard in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Sun Fanyue)
Xie Aijun, Party secretary of Xinghua Village, presents local produce before a live-streaming session at a digital industrial park in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Sun Fanyue)
Xie Aijun, Party secretary of Xinghua Village, promotes local produce via live-streaming at a digital industrial park in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Sun Fanyue)
Xie Aijun, Party secretary of Xinghua Village, promotes local produce via live-streaming at a “Party secretary studio for rural development” in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xu Hongyan)
Xie Aijun, Party secretary of Xinghua Village, presents local produce at a “Party secretary studio for rural development” in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Xie Han)
Xie Aijun, Party secretary of Xinghua Village, promotes local produce via live-streaming at a “Party secretary studio for rural development” in Cangxi County of Guangyuan City, southwest China's Sichuan Province, Dec. 12, 2025. (Xinhua/Zhang Long)■