Agoda Partners with Bangkok Metropolitan Administration and the Queen Sirikit Centre for Breast Cancer to Raise Breast Cancer Awareness

BANGKOK, June 9, 2025 /PRNewswire/ -- Digital travel platform Agoda organized a charity run aimed at promoting breast cancer awareness and raising funds for essential research and treatment programs.

Held in collaboration with the Bangkok Metropolitan Administration (BMA) and the Queen Sirikit Centre for Breast Cancer (QSCBC) Foundation, the event took place on Sunday, June 8, at Palm Garden in Lumphini Park, Bangkok. Agoda will contribute all charitable donations raised during the run to the Foundation's health initiatives aimed at innovative treatments, educational campaigns and early detection programs, and more.

The event drew more than 200 Agoda employees including members of the company's senior leadership team. The charity run reinforced Agoda's commitment to deliver meaningful social impact programs aimed at preserving and enhancing the communities where its employees work and live, while encouraging them to engage directly with causes that resonate with them.

"We are very proud to organize this charity run for Agoda employees in collaboration with the Bangkok Metropolitan Administration and the Queen Sirikit Centre for Breast Cancer Foundation," said Damien Pfirsch, Chief Commercial Officer at Agoda. "This event enabled us to make a difference in our local community while fostering a deeper connection with those around us. It's inspiring to see our employees rally together for such an important cause."

Agoda pledged a minimum donation towards the foundation of THB 100,000, with additional voluntary contributions from participants using Quick Response (QR) codes placed around the venue. Proceeds will support innovative treatments for advanced-stage breast cancer patients and those unresponsive to conventional therapies, research on white blood cell-based immunotherapy, as well as educational campaigns and early detection programs.

"Beyond funding, raising awareness is critical to the battle against breast cancer. This run is an important reminder of how education and proactive efforts can bring positive changes to our communities. We are happy to join Agoda organized this event." said Dr. Adhisabandh Chulakadabba, Director of the Queen Sirikit Centre for Breast Cancer Foundation.

The Agoda Charity Run unites employees for a cause that transcends the workplace. It is a testament to Agoda's dedication to inspiring positive change in the community. Together, Agoda and its partners are supporting organizations improving women's health and empowering communities through awareness, action, and collective compassion.