How Jacquie Aiche channels art deco’s revolutionary spirit to shape contemporary luxury jewellery
A century has passed since the Jazz Age gifted the world art deco—that intoxicating blend of geometric precision and unbridled glamour that defined the Roaring Twenties. As we mark this milestone, the movement’s influence on contemporary luxury remains as potent as ever, particularly in the realm of fine jewellery, where its bold lines and sophisticated geometry continue to captivate discerning collectors.
Few designers understand this enduring appeal better than Jacquie Aiche, whose sculptural pieces bridge the gap between art deco’s revolutionary past and today’s luxury landscape. Known for her fearless approach to materials and her ability to infuse ancient symbolism with contemporary edge, Aiche has built a following among celebrities and tastemakers who gravitate toward her distinctive aesthetic. Here, she shares her thoughts on art deco’s lasting legacy and how its pioneering spirit continues to inform her creative process.
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Sophia Shaker Necklace (Photo: courtesy of Jacquie Aiche)
Art deco emerged during the Roaring Twenties as a symbol of modernity, luxury and cultural transformation. From your perspective, what core qualities of this era continue to resonate in today’s art and design world, especially in jewellery?
When I think of art deco, I imagine an energy that’s both bold and elegant. It’s all about balance—and it makes for a spirit of timeless glamour that I personally love. You can feel that same energy in our Sophia collection—vintage-inspired gold and black rhodium come together in a way that carries both strength and softness.
The geometric motifs and ornamental complexity of art deco seem to have an almost magnetic appeal that transcends decades. What do you think gives these design elements such enduring power?
Geometry has a lasting power. In jewellery, it can create a beautiful, dynamic piece that feels both grounded and elevated. Our Pave Initial Geometric Signet Ring ties in lines and shapes that have a way of drawing you in. They’re eye- catching and enduring.
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Sophia Shaker Drop Studs (Photo: courtesy of Jacquie Aiche)
Can you share a personal moment where the spirit of art deco inspired your work?
When creating the Sophia collection, I wanted every detail—whether it was the rich gold tones or the allure of black rhodium—to feel like a modern heirloom, full of spirit and shine.
Art deco was revolutionary in its embrace of new materials and innovative techniques. How do you relate this pioneering approach to your own material choices and creative process?
Art deco wasn’t afraid to be bold and that’s something I relate to in every way. I’ve always seen myself as a free spirit. I have a rebellious side and a desire to design pieces that feel true to both me and my tribe above all. It’s a driving force in my entire creative process—including the gemstones I play with and all other materials I use.
If you were to create a collection specifically inspired by art deco’s centennial legacy, what themes or symbols would you want to highlight?
I think art deco’s legacy is woven throughout our pieces already— in our Sophia collection and our geometric-inspired pieces. It’s a theme that can show up without really declaring itself. It’s all about honouring tradition while staying true to my vision.
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