The Standard to Open New Beachfront Resort in Na Jomtien in October 2025

The Standard will open a new beachfront resort in Na Jomtien, Thailand in October 2025.

Located in Na Jomtien, just over an hour from Bangkok, The Standard, Pattaya Na Jomtien is set to carry the brand's signature blend of laid-back luxury and bold design. The move follows the success of The Standard, Bangkok Mahanakhon, which opened in 2022.

The 161-room beachfront property represents a bold architectural experiment. The interior design, created in collaboration with DIN Studio, and Studio Lupine alongside Verena Haller and The Standard’s in-house design team, together with architecture led by ONION, The Standard, Pattaya will be a playful interpretation of modernist architecture, infused with the brand’s distinct visual language. Brutalist edges will be softened by whimsical undulating curves and rhythmic vertical lines, creating a sculptural environment that will feel both bold and welcoming.

Landscape architecture by PLA weaves greenery throughout the property, creating sensory transitions that guide guests through spaces defined by shifting shadow, texture, and light. The approach prioritises experiential design over decorative elements, allowing the architecture itself to create atmosphere.

Room design maintains the modernist approach across categories spanning 42-square-meter Standard Kings to a 322-square-meter Penthouse. Each space features clean lines, rain showers, and carefully curated amenities including Davines bath products. Higher-tier suites incorporate private pools and ocean views without compromising the architectural vision.

The property's dining venues extend the design philosophy. Esmé, The Standard's first beach club, blends Mexican coastal cuisine with Thai ingredients in a space that balances beachfront casualness with sophisticated design. Sereia focuses on Chonburi-style grilled seafood, while Mmhmmm offers an adults-only rooftop experience with mud lounge and ice bath facilities.