iKala's Kolr Unveils Major Product Update: Integrating Global Threads Data and Sparking a Social Media Craze with AI Personality Quizzes

TAIPEI, June 11, 2025 /PRNewswire/ -- With the global Threads craze sweeping across the world, how can brands quickly seize the opportunity in this emerging social media landscape? iKala, a leading AI company, today announced a significant update to its global influencer marketing platform, Kolr! Effective May 27, 2025, Kolr has officially integrated global Threads social media data into its strategic landscape, successfully expanding its database to cover six major social media platforms: Facebook, Instagram, YouTube, TikTok, X (Twitter), and Threads. Kolr continuously optimizes its platform through AI, striving to provide brands with the most immediate and comprehensive influencer data analysis and marketing strategy recommendations. The addition of Threads will undoubtedly inject new momentum into global brands' social media marketing strategies.

To celebrate this major upgrade and resonate with Threads' unique social atmosphere, Kolr is simultaneously launching a highly engaging Threads MBTI social personality quiz game available in Traditional Chinese, Japanese, and English (URL: ). This quiz leverages Kolr's powerful AI smart computing to not only analyze your interaction patterns on Threads but also reveal your unexpected "hidden online persona" behind the keyboard on "Threads"! Curious if you're an "Opinion Leader," a "Silent Observer," or a "Trendsetter"? Take the quiz now and share your exclusive social personality to ignite a new wave of social discussion!

"Threads' rapid rise presents unprecedented opportunities and challenges for brands," said Sega, CEO of iKala. "Kolr's integration of Threads data and the launch of this fun AI personality quiz aim to empower brands to gain a deeper understanding of the emerging social ecosystem, build stronger connections with target audiences through innovative interactive methods, and ultimately achieve marketing goals that combine both brand and performance."

Kolr's Exclusive AI Engine: Three Core Technologies Igniting New Brand Growth Momentum

In the ever-changing torrent of social media, Kolr's core competitiveness stems from its industry-leading exclusive AI technology, providing brands with unprecedented marketing tools:

• Precise Targeting, Perfect Match: Say goodbye to searching for a needle in a haystack! Kolr's proprietary AI influencer classification and prediction model meticulously categorizes influencers into 278 types. Through continuous AI learning, it can not only track their post performance but also predict content trends and audience preferences, ensuring that every brand collaboration precisely reaches the target audience and creates maximum resonance.
• Insight into Trends, Seizing Opportunities: Influencer styles and themes are constantly evolving. How do you catch the next wave of popularity? Kolr AI dynamically detects the evolution of influencer content and their style transformation trajectories, helping brands anticipate shifts in social media trends. This allows them to accurately identify potential collaborators and emerging topics, enabling them to strategize ahead of competitors and gain market voice.
• Threads Combat Power Expansion, Unlimited Potential: With the strong injection of global Threads influencer data, Kolr's influencer database has surged by 33%! This means brands can delve deeper into Threads data, uncovering unique influencers and social interaction patterns that were previously difficult to access, unlocking unlimited collaboration potential and new marketing touchpoints.

Say Goodbye to Marketing Blind Spots! Kolr AI Addresses Three Key Pain Points to Build a Winning Engine for Brands

Does traditional influencer marketing often leave you feeling confused and powerless? Kolr understands the challenges faced by brands, and this strategic expansion into the Threads landscape is precisely to address the following core pain points:

• Pain Point 1: Sifting through potential influencers for a needle in a haystack, and struggling to find ways to increase traffic?
  Kolr AI Solution: AI-Powered Precise Discovery x Deep Data Insights. Stop the manual grind! Kolr AI's powerful filters help you quickly cut through the social media surface and precisely locate potential rising stars on various platforms (especially those uniquely promising and underexploited on Threads!). We don't just provide basic influencer information; we offer deep insights including follower demographics, real interaction performance, and estimated content effectiveness, helping you instantly grasp an influencer's true value and potential.
• Pain Point 2: Difficulty discerning the true influence of influencers and evaluating collaboration effectiveness?
  Kolr AI Solution: Transparent Influence Metrics x AI-Powered Performance Prediction. Move beyond "feel-good" marketing! Kolr provides multi-dimensional, quantifiable influencer influence evaluation metrics (such as engagement rate, view conversion rate, follower quality analysis, etc.), combined with a proprietary AI prediction model. This scientifically assesses an influencer's true sales potential and brand fit, ensuring every marketing dollar is spent effectively to achieve trackable and optimizable collaboration results.
• Pain Point 3: Market intelligence and competitor analysis are time-consuming, laborious, and always a step behind?
  Kolr AI Solution: Automated Intelligence Gathering x One-Click Strategy Report Generation. The market is a battlefield, and intelligence is your weapon! Kolr AI provides real-time monitoring and analysis of competitor marketing activities and influencer collaboration intelligence across the entire web (including Threads). What's even better, you can customize the content you need and export professional-grade visual insight reports with a single click. This will dramatically boost your team's strategy development and responsiveness, helping brands operate strategically and launch quick strikes in fierce market competition!

About iKala
iKala is a leading AI transformation solutions provider, with a mission to "enable AI competencies" of enterprises by providing AI transformation solutions, to optimize their operational efficiency and increase customer engagement. iKala's solutions and SaaS products are available in 190+ countries, enabling over 1,000 enterprises and 50,000 brands and advertisers, including top-tier Fortune 500 companies, to transform their business.

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