The Jaeger-LeCoultre Reverso: a watch that rewards a second look
In a world of constant display, true luxury is all about the art of restraint. The Jaeger-LeCoultre Reverso embodies this philosophy by revealing its depth and mastery gradually.
As watch lovers would know, the Reverso's defining feature is its reversible case—flip it over, and you’ll find a second dial on the back. Originally designed in 1931 to protect watch faces during polo matches, it has become an icon of thoughtful design. Yes, it was borne out of necessity, but over time, it has transcended mere convenience to become a tangible symbol of mastery.
For its latest campaign, Jaeger-LeCoultre has partnered with three accomplished artists: musician Lenny Kravitz and actors Kim Woo-Bin and Jackson Yee. Like the Reverso itself, their work reflects the hours of preparation that remain unseen—the studio sessions, the rehearsals, the meticulous attention to detail that makes the final performance appear seamless.
Lenny Kravitz in Reverso Tribute Chronograph (Photo: Courtesy of Jaeger-LeCoultre)
Kim Woo-Bin in Reverso Tribute Geographic (Photo: Courtesy of Jaeger-LeCoultre)
Jackson Yee in Reverso Tribute Duoface Small Seconds (Photo: Courtesy of Jaeger-LeCoultre)
The Jaeger-LeCoultre collection includes several variations. The Reverso Tribute Geographic features city names engraved on the caseback and a 24-hour disc for tracking multiple time zones. The Reverso Tribute Duoface references the 1931 original while incorporating a contemporary sunray-brushed silver dial. The Reverso Tribute Chronograph conceals its complication on the verso —an elegant solution for those who prefer an uncluttered front face.
Reverso Tribute Duoface Small Seconds (Photo: Courtesy of Jaeger-LeCoultre)
Reverso Tribute Duoface Small Seconds (Photo: Courtesy of Jaeger-LeCoultre)
Reverso Tribute Chronograph (Photo: Courtesy of Jaeger-LeCoultre)
Reverso Tribute Chronograph (Photo: Courtesy of Jaeger-LeCoultre)
Reverso Tribute Geographic (Photo: Courtesy of Jaeger-LeCoultre)
Reverso Tribute Geographic (Photo: Courtesy of Jaeger-LeCoultre)
What makes the Reverso endure after nearly a century? It's a watch that delivers unwavering precision without unnecessary embellishment. No superfluous decoration, just complex mechanics and a design that remains as relevant today as it did on the polo fields of the 1930s. For anyone who values craftsmanship and purposeful design, that speaks volumes.