Promising prospects seen for Thai coffee market

The value of the Thai coffee market has reached 65 billion baht so far in 2025, an 8.33% year-on-year increase, with room for new operators to enter.

Auramon Supthaweethum, director general of the Department of Business Development under the Commerce Ministry, recently highlighted the strong outlook for Thailand’s coffee industry.

She said domestic coffee consumption has steadily increased to more than 340 cups per person per year among regular drinkers, or an average of 180 cups per capita annually.

The domestic trend mirrors the global market, which was valued at 269 billion US dollars in 2024 and is projected to rise to 369 billion US dollars by 2030.

Thailand’s coffee market consists of two main sectors—production and sales. Production is further divided into the cultivation of coffee beans and ready-to-drink products. Total revenues in both sectors exceeded 3.45 billion baht in 2024, Auramon said.

She stressed that opportunities remain for new entrants, particularly in the specialty coffee segment catering to demand for freshly brewed cups.

However, she noted that success will depend on unique marketing strategies and strong branding to keep pace with shifting consumer trends amid intensifying competition.