NBA》VIDEOLAND ANNOUNCES EXPANDED COLLABORATION WITH THE NBA
Videoland Inc. (Videoland) today announced a multiyear expansion of its existing multimedia collaboration with the NBA that will deepen their engagement with fans in Taiwan. As the league’s Official Multi-Media Partner in Taiwan, Videoland will continue to broadcast live NBA games and have an expanded role in the league’s commercial development efforts in the market.
Videoland’s team of professional commentators will continue to provide fans in Taiwan with live coverage of select NBA games and marquee events, including:
• NBA Summer League
• Preseason NBA Games
• Regular-Season NBA Games
• NBA All-Star
• The NBA Cup
• The NBA Play-In Tournament
• The NBA Playoffs, Conference Finals and Finals
• Weekly NBA highlights and features
As part of the expanded deal, Videoland and the NBA will also explore commercial opportunities in Taiwan through NBA-licensed merchandise and sponsorships. Videoland also plans to conduct an annual high-school basketball tournament in Taiwan, bring a celebrity game to the market, and further strengthen its corporate social responsibility commitments by organizing more NBA Cares community programs that reach rural areas, promote basketball at the grassroots level, and contribute to the long-term development of the sport in Taiwan.
Videoland’s collaboration with the NBA dates back to 1998 and now enters its 28th year, evolving from a traditional broadcast partnership to expanded offerings across satellite, cable, IPTV and OTT that began in 2014.