中國推動AI影片產業化，引發業界投資熱潮

Ellen Zhang、Alessandro Diviggiano 報導By Ellen Zhang and Alessandro Diviggiano

北京／深圳，9月25日（路透社）——兩年前，朱志立在中國尋找設立人工智慧電影工作室的基地時，只有一個明確選擇：南方城市深圳，以及當地龐大的科技生態系。BEIJING/SHENZHEN, Sept 25 (Reuters) - When Zhu Zhili was looking for a base to set up an artificial intelligence film studio in China two years ago, there was just one clear choice: the southern city of Shenzhen with its vast tech ecosystem.

AI電影製作者朱志立表示，今年以來，中國各地城市與產業園區的官員紛紛致電給他，說法都一樣：把你的AI電影事業帶到這裡來。This year, AI filmmaker Zhu said he has fielded calls from officials in cities and industrial parks across China, all with the same pitch: bring your AI film business here.

朱志立說：「我每天都會被各式各樣的城市接洽，從主要大都會到規模較小的地方都有。」他說，對方「希望我們能把技術或公司設在那裡」。"I am approached every day by a range of cities, from major metropolitan areas to smaller localities," Zhu said, "hoping we can establish either technology or the company there."

這些邀約反映中國正大力推動把人工智慧嵌入經濟的每個角落，包括目前在電影院上映的最新電影。Those appeals reflect a major push by China to embed artificial intelligence into every corner of the economy – including the latest movies showing at cinemas.

地方政府的因應方式，是承諾打造科技聚落，並向AI電影製作者與新創公司提供補助。這套做法出自中國熟悉的產業政策劇本，也就是把AI生成內容當成中國過去打造電動車、太陽能板與機器人等具全球競爭力產業的方式來推動。Local governments have responded by promising to build tech clusters and offering subsidies to AI filmmakers and startups. That is straight out of a familiar industrial policy playbook, treating AI-generated content the way China built electric vehicles, solar panels and robotics into globally competitive industries.

其結果是，中國正快速形成一個由AI電影製作者、工作室與串流平台組成的新興產業，試圖在製作技術與發行上搶得先機。The result is a fast-emerging industry of AI filmmakers, studios and streaming platforms in China seeking an early lead in production techniques and distribution.

朱志立表示，中國以「便宜租金、生活津貼與算力支援」，為AI電影製作者創造了「最佳環境」。他同時也是深圳中廣天擇傳媒AI生成內容（AIGC）部門負責人。China has created the "best environment" for AI filmmakers with "cheap rent, living allowance and computing support," said Zhu, who also heads the AI-Generated Content (AIGC) department at China Wit Media in Shenzhen.

在深圳市政府與香港理工大學支持下，朱志立在深圳一處共享工作空間經營個人工作室。Zhu runs his personal studio in Shenzhen from a shared workspace with the backing of the city government and Hong Kong Polytechnic University.

電影人看中AI的低製作成本FILMMAKERS DRAWN TO AI'S LOW PRODUUCTION COST

雖然中國全力推動AI進入電影產業，受到朱志立等電影製作者歡迎，但這個產業也面臨其他獲得大量國家支持的產業所熟悉、且日益升高的風險。隨著企業加緊生產汽車與消費品等商品，國內需求仍受限制，導致價格下跌，許多人認為這是一場逐底競爭。While China's all-out push for AI in film has been welcomed by filmmakers like Zhu, the industry faces growing risks familiar to other sectors showered with state support. As companies step up production of goods like cars and consumer products, domestic demand remains constrained, driving down prices in what many see as a race to the bottom.

已有跡象顯示，AI影音內容可能已接近產能過剩。今年上半年，中國版TikTok抖音上推出了22萬1900部新的AI節目，但根據DataEye資料，只有1055部觀看次數超過1億次；這通常被視為成功的基準。There are signs that AI video content may already be approaching overcapacity. In the first half of the year, 221,900 new AI shows were launched on Douyin, the Chinese version of TikTok, but only 1,055 drew more than 100 million views, a typical benchmark of success, according to DataEye.

電影製作者表示，吸引他們投入AI的是低廉製作成本。Filmmakers say they are drawn to AI by the low production costs.

據中國國營媒體央視報導，2026年上半年，AI短劇製作成本從每分鐘5000元人民幣（747美元）驟降到僅數百元人民幣。In the first half of 2026, the cost of producing AI short dramas plunged from 5,000 yuan ($747) per minute to just a few hundred yuan, according to state broadcaster CCTV.

在中國南部海南就讀電影導演研究所的潘曉軍說：「一個普通婚禮場景，如果用傳統方式拍攝，可能要花我6萬元人民幣。但用AI，我只要1400元人民幣，就能讓同樣超現實的場景呈現出來。」"A normal wedding scene might cost me 60,000 yuan to shoot conventionally," said Pan Xiaojun, a postgraduate film-directing student based in Hainan, southern China. "But with AI, I can bring the same surreal scene to life for just 1,400 yuan."

潘曉軍表示，海南一個地方政府提供的補助與免租措施，讓他得以進一步壓低算力成本。Pan said subsidies and rent waivers from a local government in Hainan allowed him to push his computing costs down further.

其他城市也加碼推出獎勵措施。Other cities have also stepped up incentives.

上海5月推出措施，加速AI賦能微短劇製作，提供算力與雲端AI模型，以降低成本並支持海外發行。Shanghai in May introduced measures to accelerate AI-powered micro-drama production, offering computing power and cloud-based AI models to cut costs and support overseas distribution.

北京設有一筆2億6000萬元人民幣基金，用於支持視聽技術。北京市懷柔區是中國電影產業重鎮，該區向AI短劇製作方提供抵用券，以降低算力成本。Beijing has a 260 million yuan fund to support audiovisual technology. Its Huairou district, a hub of China's film industry, offers producers of short AI dramas vouchers to reduce computing costs.

深圳也正在加強吸引AI電影人才，提供影片製作、視覺特效與內容生成的技術支援，以及租金補助。Shenzhen is also stepping up efforts to attract AI film talent, offering technical support for video production, visual effects and content generation, as well as subsidised rent.

中國大型串流平台愛奇藝（iQIYI）執行長龔宇8月表示，愛奇藝在AI上「全面投入」。該平台正向部分創作者提供補助，用於在平台上串流播放的AI內容。Major Chinese streaming platform iQIYI is "all-in" on AI, CEO Gong Yu said in August. It is offering some creators subsidies for AI content that streams on the platform.

反彈與內容爆量PUSHBACK AND OVERLOAD

中國國家電影局已向90分鐘科幻史詩片《三星堆：未來啟示錄》（Sanxingdui: Future Memories）核發公開放映許可。這是中國大型片廠製作的AI電影中，首部獲得中國院線上映監管批准的作品。The National Film Administration has granted a public-screening licence to the 90-minute science-fiction epic "Sanxingdui: Future Memories", the first AI film produced by a major Chinese studio to receive regulatory approval for theatrical release in China.

製片方博納影業集團表示，該片預定今年上映。The film is due to be released this year, producer Bona Film Group said.

雖然中國消費者對AI生成內容抱持接受態度，但仍然出現反彈。While Chinese consumers have been receptive to AI-generated content, there has nonetheless been a backlash.

中國演員對AI電影使用他們肖像的做法表達疑慮，也加劇外界對侵犯著作權與配音員失業的擔憂。Chinese actors have raised concerns over the use of their likenesses in AI films, fuelling worries about copyright infringement and job losses for voice actors.

消費者也抱怨作品抄襲、缺乏原創性。Consumers also complain of plagiarism and a lack of originality.

22歲AI內容粉絲溫姓受訪者說：「有些人直接把別人的原創角色或舞蹈片段混進AI生成內容裡，卻完全沒有標註來源。我認為這種行為完全不可接受。」"Some people directly blend other people's original characters or dance clips into AI-generated content without any credit. I think that behaviour is completely unacceptable," said Wen, a 22-year-old AI content fan.

以粗糙動畫、傳統方式製作的電影《你來》意外創下票房成功，有些人將此視為對AI內容的反彈。The unexpected box-office success of the crudely animated, conventionally produced film, "Niu Lai," was seen by some as a backlash against AI content.

中國要求對AI生成內容明確標示，但尚未針對這類內容推出明確的著作權規則。China requires explicit labelling for AIGC but has yet to introduce clear copyright rules for it.

目前，中國製作的AI電影內容正快速增加，甚至走向海外。For now, AI film content produced in China is surging, and even going abroad.

導演曹藝文4月在坎城世界AI電影節首映她的AI動畫電影，並表示她認為中國正引領這個產業。Director Cao Yiwen premiered her AI-animated film during the World AI Film Festival in Cannes in April, and said she thought that China was taking the lead in the industry.

她說：「法國和歐洲其他地方仍在觀望，想看看中國是否會推出明確法律。我們在前兩次工業革命中落後，所以或許這就是第三次工業革命。」"France and the rest of Europe are still watching and waiting to see whether China will introduce clear laws," she said. "We fell behind in the first two industrial revolutions, so perhaps this is the Third Industrial Revolution."

（1美元 = 6.6955元人民幣）($1 = 6.6955 Chinese yuan renminbi)

（Kevin Krolicki、馮志偉與Josh Arslan補充報導；Philip McClellan與Michael Perry編輯）(Additional reporting by Kevin Krolicki, Zhiwei Feng and Josh Arslan; Editing by Philip McClellan and Michael Perry)