Meta 的 Muse 個人 AI 代理問世，再度引發市場對贏家與輸家的疑慮

路透 9 月 23 日電——Meta 的 Muse 是亞歷山大・王（Alexandr Wang）去年受聘主管該公司人工智慧業務後，旗下推出的第一款主要消費性產品。本週，Muse 讓美股個股命運出現分化。Sept 23 (Reuters) - Meta's Muse, the first major consumer product to emerge under Alexandr Wang since he was hired to head its AI efforts last year, has split the fortunes of US stocks this week.

Muse 讓使用者可把購物、訂旅遊行程與填寫表格等任務交給 AI 代理處理，並在美國與加拿大超越 ChatGPT，成為蘋果 App Store 與 Google Play 商店排名第一的免費應用程式。Muse, which allows users to delegate tasks such as shopping, travel booking and form-filling to an AI agent, overtook ChatGPT as the top free app on Apple's App Store and Google Play Store in the US and Canada.

市場情報公司 Sensor Tower 表示，這款應用程式在推出後兩週內錄得 280 萬次下載，前 10 天平均每日下載成長率為 55%。The app recorded 2.8 million downloads within two weeks of its launch, posting an average daily download growth of 55% in the first 10 days, according to market intelligence company Sensor Tower.

投資人擔心，Meta 的規模可能讓 Muse 成為強大的比價購物工具，使消費者更容易找到價格較低的替代選項，進而削弱既有業者常用來留住使用者的忠誠度。Investors worried that Meta's scale could turn Muse into a powerful comparison-shopping tool, enabling consumers to more easily find lower-cost alternatives and weakening the loyalty that often keeps users with incumbent providers.

這項發展本週拖累多個產業類股，但 Meta 與 AI 基礎設施相關企業則上漲。The development dragged on several sectors this week, while Meta and AI-infrastructure related companies rallied.

JonesTrading 首席市場策略師麥可・歐洛克（Michael O'Rourke）表示：「在我看來，Meta 這次真的抓到了難得的契機，而與 Muse 合作的人很可能一開始就明顯受益。至於淨輸家會是誰，還需要更多時間才能看清楚。」"Meta has really found lightning in a bottle here and someone who partners with Muse is likely to be a clear beneficiary off the bat to me. As far as net losers, it's just going to take more time to find out," said Michael O'Rourke, chief market strategist at JonesTrading.

各產業不安升溫JITTERS ACROSS SECTORS

金融股在前一個交易日跌幅最重，週三仍承受壓力，原因是市場擔心這款 AI 代理可能促使使用者轉向價格較低的保單。Financials stocks were the hardest-hit in the previous session and remained under pressure on Wednesday on fears that the AI agent could prompt users to switch to policies with cheaper prices.

摩根大通（JPMorgan）與富國銀行（Wells Fargo）等大型銀行本週迄今各自下跌逾 3%，券商嘉信理財（Charles Schwab）則下跌近 5%。保險業者達信（Marsh）與 Arthur J. Gallagher 分別下跌 2.4% 與 4.6%。Big banks such as JPMorgan and Wells Fargo lost more than 3% each so far this week, while brokerage Charles Schwab was down nearly 5%. Insurers such as Marsh and Arthur J. Gallagher were down 2.4% and 4.6%, respectively.

不過，B. Riley Wealth 首席市場策略師亞特・霍根（Art Hogan）表示，這些顛覆疑慮有些牽強。Art Hogan, chief market strategist for B. Riley Wealth, however, said those disruption concerns were far-fetched.

他說：「如果你打算把自己的財務管理交給 Muse 替你找到的某個東西，那你很可能原本就不是這個產業裡任何業者的大客戶。資產管理牽涉的事情遠不只是誰的價格最低。」"If you're going to trust the management of your finances to something that Muse found for you, then you were likely not a big payer to anyone in that industry to begin with. There's a whole lot more that goes in asset management than who's got the cheapest price," he said.

Tripadvisor 與 Booking Holdings 等仰賴訂閱模式的訂房公司，本週跌幅已超過 6%。Booking companies such as TripAdvisor and Booking Holdings, which rely on subscription models, have lost over 6% this week.

Planet Fitness 重挫 17%，紐約時報（New York Times）則下跌 10%。Planet Fitness has tanked 17%, while the New York Times is down 10%.

其他下跌個股包括 Uber、Lyft 等叫車公司，以及線上餐飲外送平台 DoorDash。Other decliners included ride-hailing companies such as Uber and Lyft, and online food marketplace DoorDash.

最大贏家THE BIGGEST WINNERS

Meta 股價本週已飆升近 13%，可望連續第五週上漲。Meta's shares have soared nearly 13% this week and are set for their fifth-straight week of advances.

漲勢受到市場預期帶動：這款面向主流消費者的應用程式可能帶來額外年度營收。Truist Securities 估計，到 2030 會計年度，相關營收至少可達 285 億美元。The gains were fueled by expectations that the mainstream consumer-focused app could generate additional annual revenue, with Truist Securities estimating it to touch at least $28.5 billion by fiscal 2030.

加拿大 Shopify 在美上市股票本週已上漲 11.4%，此前該公司表示將使用 Muse 處理結帳。支付平台 PayPal 表示將允許使用者透過這款 AI 代理發現商品並完成購買後，股價小幅上揚。US-listed shares of Canada's Shopify have jumped 11.4% this week, after it said it would use Muse to process checkouts. Payments platform PayPal has marginally gained after saying it would allow users to discover products and complete purchases through the AI agent.

Stripe 與 Ticketmaster 等未上市公司也與 Meta 達成類似協議。Privately held companies, including Stripe and Ticketmaster, also struck similar deals with Meta.

AI 基礎設施需求增加MORE AI INFRASTRUCTURE DEMAND

Muse 這類應用程式可能推升 AI 運算需求，加速 AI 基礎設施建設，並使晶片股受惠。Apps such as Muse could drive AI compute demand, accelerating AI infrastructure buildout and benefiting chip stocks.

自 Muse 推出以來，費城半導體指數已上漲 7%，可望創下自 8 月中旬以來最大兩週漲幅；輝達（Nvidia）與超微（Advanced Micro Devices）名列主要上漲個股。The Philadelphia Semiconductor Index has gained 7% since Muse's launch and is set for its biggest two-week run since mid-August, with Nvidia and Advanced Micro Devices among top gainers.

（班加羅爾 Johann M Cherian 報導；Shilpi Majumdar 編輯）(Reporting by Johann M Cherian in Bengaluru; Editing by Shilpi Majumdar)