PFPFA Malaysia Officially Launched, Marking Next Chapter in SingWealth Holdings' Regional Growth

With the launch of PFPFA (Malaysia), SingWealth Holdings deepens its regional presence and strengthens its commitment to delivering trusted, client-centric financial advisory solutions across Singapore, Malaysia, and Hong Kong SAR.

SINGAPORE, July 24, 2025 /PRNewswire/ -- SingWealth Holdings today announced the official launch of PFPFA (Malaysia) Sdn. Bhd. ("PFPFA Malaysia"), furthering the Group's commitment to delivering integrated financial advisory solutions across Asia.

Celebrating the official launch of PFPFA (Malaysia) Sdn. Bhd. with key leaders from SingWealth Holdings, PFP Group Services, and PFPFA Malaysia — Eric Cheong, Shawn Lim, Jeffrey Chow, William Ng, Simon Ng, and Henry Koh.

The launch ceremony, held yesterday at the Grand Hyatt Kuala Lumpur, brought together key stakeholders, industry leaders, and regional partners to commemorate this milestone.

This expansion into Malaysia is a strategic step in SingWealth Holdings' broader regional growth strategy, affirming its client-first philosophy of being "Here For You" with holistic solutions for every market.

The event was attended by Mr Jeffrey Chow, Executive Director & Group CEO of SingWealth Holdings, along with senior leadership from PFP Group Services Pte Ltd and distinguished guests from across the region.

A highlight of the launch was the signing of a Memorandum of Understanding (MOU) with Realion Group, the holding company of Edmund Tie & Company (ETC) Singapore and OrangeTee & Tie Pte Ltd. This collaboration brings together two groups with complementary regional footprints, enabling them to serve clients with overlapping needs more effectively.

Mr Jeffrey Chow, Executive Director & Group CEO of SingWealth Holdings (left), and Mr Desmond Sim, Group CEO of Realion Group (right), at the MOU signing ceremony.

Mr Desmond Sim, Group CEO of Realion Group, said, "At Realion, our strength lies in delivering integrated end-to-end real estate services and solutions across Singapore and the region. We see strong synergy with SingWealth Holdings, whose deep expertise in wealth management complements our focus on real estate and asset advisory. This partnership brings together two key pillars of financial well-being -- wealth and assets -- offering a holistic and seamless service to clients looking to build, manage and preserve their wealth across generations and borders."

"Our expansion into Malaysia represents more than market growth—it reflects our continued commitment, and we remain focused on delivering the same level of personalised, high-quality advisory that defines our brand," said Mr Jeffrey Chow. "The signing of the MOU with Realion Group is significant. Both organisations share similar geographical coverage, and this partnership allows us to unlock complementary strengths and deliver integrated solutions and enhanced value to clients across our networks."

With the establishment of PFPFA Malaysia, the Group is well-positioned to support corporates and individuals locally, including businesses involved in the Johor-Singapore Special Economic Zone (SEZ) initiative. This strategic presence strengthens the Group's ability to offer customised protection and wealth solutions, reinforcing its vision of long-term regional growth.

About SingWealth Holdings

SingWealth Holdings is a dynamic holding company with a strategic presence across Singapore, Thailand, Malaysia, mainland China, and Hong Kong. Through its subsidiaries, it delivers comprehensive financial advisory, insurance brokerage, and estate planning solutions tailored to the evolving needs of individuals and businesses.

Its financial services portfolio comprises PFPFA Pte Ltd (Singapore), PFPFA HK Ltd (Hong Kong SAR), and PFPFA (Malaysia) Sdn Bhd, providing trusted financial expertise and strategic advisory solutions to clients in their respective markets.

SingWealth Holdings also supports PFP Legacy entities across the region, catering to the needs of emerging affluent clients with wills and trust services in Singapore, Thailand, Malaysia, Hong Kong SAR, and Shanghai. These services are designed to safeguard wealth and ensure smooth succession planning for individuals and families.

In Singapore, SingWealth Holdings operates Assure Healthcare Holdings, a healthcare brand committed to accessible, patient-centered care. Assure Healthcare offers general practitioner services, preventive medical care, aesthetic treatments, and Advance Medical Directive (AMD) support.

Driven by innovation and excellence, SingWealth Holdings continues to empower communities across Asia with financial stability and enhanced well-being.

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