Yahoo Taiwan Finance 2025 Investment Survey Reveals Key Shifts in Strategies

Tariff Policy Impacts Taiwan Market, ETFs Emerge as Top Hedge, Gen Z Diversifies, Crypto Gains Momentum
Yahoo Taiwan Finance Expands AI Features for Smarter, More Efficient Investing

TAIPEI, July 28, 2025 /PRNewswire/ -- Yahoo Taiwan, with nearly 30 years of local expertise, continues to enhance its financial services by focusing on four key areas: agile teams, localized global technology, AI-powered content, and deeper engagement with users and partners.

Yahoo Taiwan Finance unveils the results of its 2025 Investment Behavior Survey, highlighting three key trends.

Today, Yahoo Taiwan Finance, the top-ranked financial destination and a trusted platform for business decision-makers[1], released the results of its 2025 Investment Behavior Survey. Based on insights from nearly 9,000 internet users in Taiwan aged 18 and above, the study highlights three major trends:

• Nearly 60% of respondents have adopted more conservative strategies in 2025, while Gen Z participation continues to climb.
• ETFs have become the top choice for managing risk, and cryptocurrencies are gaining momentum as a rising asset class.
• Despite market volatility, building savings and wealth remains a shared goal across all age groups, with AI-related investments maintaining strong appeal.

Investment Strategies Realign in 2025: ETFs Lead as Top Hedge, Crypto Rises, and Three Key Sectors Lead the Market

Investor sentiment has grown more cautious following the announcement of renewed tariff measures, with nearly 60% of respondents shifting toward conservative strategies-marking a notable increase in risk aversion compared to 2024[2]. Still, 49% remain confident in the outlook for Taiwan's stock market over the coming year.

Saving and wealth accumulation remains the top goal (62%), followed by long-term income generation (48%) and retirement planning (38%). Nearly 80% of investors now prefer systematic investing (39%) and buying on dips (39%) to mitigate risk and enhance dividend strategies. ETFs have become the most planned asset class to increase at 36%, overtaking stocks at 28% to become the preferred hedging tool.

Investment preferences vary by strategy. Aggressive investors still favor stocks (29%) and ETFs (28%), with close to 10% planning to grow their crypto holdings. Popular themes include AI concept stocks (31%) and US equities and bonds (30%). Meanwhile, conservative investors are leaning toward ETFs (nearly 40%) and stocks (around 30%). Across all segments, high-dividend ETFs, AI-related stocks, and market-cap ETFs have emerged as the three most favored asset classes.

Gen Z Defies Market Caution with Diverse Strategies, Guided by Parents into Stocks, ETFs, and Crypto

While overall sentiment has grown more cautious, Gen Z is moving in the opposite direction and remains a standout in the survey. Participation rose 7% from last year, surpassing 60%. Their top goals are saving and wealth accumulation at 62% and generating long-term income at 39%. Short-term gains now rank third, reflecting a growing drive to build additional income as living costs rise and wage growth remains modest.

Many Gen Z investors began their financial journey to earn extra income (50%) or invest alongside family (44%), influenced heavily by their Gen X parents. Although still early in their investment experience, over 60% rely on advice from parents and peers, followed by financial platforms and brokerage apps (45%).

This generation is also embracing diversification. Their portfolios span across stocks (49%), ETFs (41%), insurance (30%), and crypto assets (14%), showing a broad-based approach to navigating market uncertainty.

Yahoo Taiwan Finance Expands AI Features for Smarter, More Efficient Investing

Yahoo Taiwan Finance continues to upgrade its cross-platform experience to serve the needs of professional investors, retail traders, and newcomers. In response to evolving market behavior, the Yahoo Stock App now offers three new free features which includes: stock sentiment voting, bull-bear indicators, and an ETF screener, all designed to give real-time insights, simplify analysis, and help users spot opportunities faster.

AI is also being integrated more deeply across Yahoo's financial products, powering personalized news, alerts, and content recommendations to support quicker, smarter investment decisions.

As the leading financial destination in Taiwan [1], Yahoo Taiwan Finance empowers investors with timely news, actionable insights, and powerful tools for financial decision-making. Available across desktop, mobile, and streaming platforms, Yahoo Taiwan Finance remains committed to helping users navigate change, discover opportunities, and build their financial future with confidence.

[1] Source: Comscore Media Metrix ® Multi-Platform, Total Audience, Desktop 15+ and Total Mobile 15+, News/Information - Business/Finance News category, Total Unique Visitors and Average Minutes per Visitor, Custom 12 Month Average (Apr-2024 to Mar-2025), Taiwan

[2] 2024 Yahoo Taiwan Finance Investment Behavior Survey