Pop Culture Group's Investment Project "Huaya Times" Officially Launches in Xiamen

XIAMEN, China, July 31, 2025 /PRNewswire/ -- Huaya Times (华雅•时代), a project invested by Pop Culture Group Co., Ltd. (Nasdaq: CPOP), officially launched on July 24, 2025. The project introduces a new residential product, "Huaya Times," by Budian Home, presenting a groundbreaking solution for the modern living revolution.

Huaya Times pioneers an innovative "20-year long-term lease + fixed low-rent residency rights" model, offering a tailored solution for those seeking "residential freedom." This model not only addresses a market gap but also spearheads the industry's shift from "selling properties" to "providing lifestyles." It enables contemporary youth to access stable, high-quality living experiences at a reasonable cost.

The project's revolutionary approach to living manifests in several key areas:

1. Model Innovation: A Third Option Beyond Buying or Renting

Huaya Times introduces the pioneering "20-year long-term lease" model, offering a compelling third choice for the market. This model combines the flexibility of renting with the stability akin to ownership. It eliminates the need for large down payments or mortgages, enabling stress-free move-ins. For comparable monthly rent, residents enjoy ownership-grade living experiences, comprehensive amenities, and premium services. Crucially, it includes a priority right to renew upon lease expiration, fundamentally removing future uncertainties. This initiative helps Xiamen retain valuable talent, allowing driven individuals to truly put down roots and thrive in the city.

2. Amenities Innovation: Redefining Community Living

To realize the urban youth's aspiration of "living better for less," significant investment has been made to transform communal areas. Meticulously crafted around a "One Ring, One Core, Eight Zones, Multiple Nodes" spatial layout, the project redefines neighborhood interaction with "8 comprehensive public areas for all age groups." Whether for children's play, youth sports, senior socialization, family gatherings, or quiet solitude, dedicated spaces cater to every need.

3. Mobility Innovation: Hassle-Free Commuting via Free Community Shuttle

A thoughtfully planned free community shuttle network seamlessly connects key hubs including Software Park Phase III F Zone, Jimei Software Park, and Guanren Station. Operating at 15-minute intervals, it delivers the convenience of "step out, step on; arrive, alight." This not only reduces average commute times by 40% but also eliminates parking woes and transfer hassles, ensuring effortless travel for work, business, or daily errands.

4. Product Innovation: Two Finish Choices for Your Tailor-Made Home

Offering 1- to 3-bedroom units ranging from approximately 46-92 sqm, Huaya Times provides diverse fit-out choices: Standard or Premium. Four distinct Premium design schemes (Mid-Century French / Italian Light Luxury / French Cream / Modern Light Luxury) allow personalized home styling according to preference and budget.

Construction Quality: Executed by the construction team of Shaanxi Construction - Minqin Construction Co., Ltd. (a Fortune Global 500 company), quality is stringently controlled. This includes 13 meticulous wall-finishing processes, moisture/anti-corrosion gilded panel techniques, 1.8-meter ultra-high waterproofing in bathrooms, and intricate details like French arches and linear carvings. Ready-to-move-in units ensure zero-risk delivery.

Unit Design: Challenging traditional small-unit norms, every unit features a balcony ("Full Range with Balcony"), inviting ample sunlight and fresh air. A well-lit layout ensures no dark corners, creating a bright living experience. Premium finishes throughout include complete cabinetry (kitchen cabinets, wardrobes, bedside tables), tatami options, and curtains – enabling true move-in readiness.

Huaya Times transcends a mere real estate project; it represents a fundamental disruption of traditional residential logic. It points towards a more inclusive future: dignified living doesn't have to come with a hefty price tag, and a stable home doesn't necessarily require ownership. While the industry remains confined to the binary choice of "buy or rent," Huaya Times offers a compelling third answer. The very definition of "home" is being redefined.

About CPOP (Pop Culture Group Co., Ltd):

Pop Culture Group Co., Ltd is a cultural industry operation enterprise focused on the industrialization of Chinese Pop Culture, incorporated in the Cayman Islands with its main operations located in China. The company offers a range of services including live performances, artist management, intellectual property rights, film and television production, MCN (Multi-Channel Network), and entertainment marketing. Originally focused on hip-hop culture, Pop Culture Group Co., Ltd has evolved into a diversified group specializing in Chinese Pop Culture. Its comprehensive business ecosystem spans both online and offline platforms, including: (1) live entertainment events (such as concerts, music festivals, street dance competitions, and other performances); (2) digital entertainment services; (3) artist management and agency services; and (4) investment in and production of film and television content featuring elements of Chinese Pop Culture.

Forward-Looking Statements

This press release contains, "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. CPOP's actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "might" and "continues," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, but are not limited to, statements about: CPOP's goals and strategies, including the newly entered crypto business; CPOP's future business development, financial condition and results of operations; expected changes in CPOP's revenues, costs or expenditures; competition in the industry; relevant government policies and regulations relating to our industry; general economic and business conditions globally and in China; and assumptions underlying or related to any of the foregoing. CPOP cautions that the foregoing list of factors is not exclusive. CPOP cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. CPOP does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based, subject to applicable law. Additional information concerning these and other factors that may impact our expectations and projections can be found in CPOP's periodic filings with the SEC, including CPOP's Annual Report on Form 20-F for the fiscal year ended June 30, 2024. CPOP's SEC filings are available publicly on the SEC's website at .