A sip of the South of France: La Petite Maison’s exclusive Rosé debut

This June, La Petite Maison brings a taste of the French Riviera to Hong Kong with the launch of its exclusive private label rosé, created in partnership with the esteemed Provençal estate Château La Coste. The result is a bottle that captures the sun-soaked essence of the Mediterranean, marrying fresh, vibrant flavours with the elegance of time-honoured winemaking.

To celebrate, LPM transforms into a rosé lover’s haven from June 21 to 28 with the return of Rosé Week. Guests can discover the new release across a series of curated experiences, from the laid-back weekday Cinq à Sept aperitivo to elevated business lunches and the indulgent La Vie en Rosé weekend brunch.

Whether you’re sipping after work or pairing it with petits plats, this is the week to drink pink in style.

(Photo: La Petite Maison)

With only 1,200 bottles available globally, offered in striking 1.5L magnums and 500ml formats, this limited-edition rosé captures the spirit of the Côte d'Azur that has long defined La Petite Maison. It’s a tribute to sun-drenched afternoons, seaside conviviality, and the signature joie de vivre that underpins LPM’s Mediterranean ethos.