Skincare meets lipstick: The best new innovative lip make-up launches of 2025

Lip make-up continues to be a category where innovation thrives. This year, the conversation around lip products has shifted decisively towards multi-functionality. It’s no longer just about a flattering shade or fleeting shine: 2025’s lip launches are designed to nourish, repair and protect—catering to discerning beauty enthusiasts who expect more from their make-up than ever before.

Whether in the form of a pillowy oil-gloss hybrid, a solid serum balm, or a cooling jelly stain, these new lip offerings embrace science-backed ingredients and bolder designs. Think peptides for plumping, ceramides for barrier repair, and antioxidant-rich superfruits that soften and shield. Texture, too, is being reimagined. Gone are the days of sticky glosses and overly waxy balms—in their place are featherlight films and water-infused tints that melt into the lips and stay on for hours.

With the return of statement lips—spurred on by TikTok trends, runway maximalism and a growing appetite for joyful, expressive make-up—the new generation of lip products is all about using colour with confidence. Expect juicy reds, hi-shine corals, electric berries and a new wave of high-impact finishes: vinyl, lacquer, high-gloss holographic and glassy tints.

For Singapore’s beauty-forward consumers who value smart, tropical climate-appropriate formulas—the influx of lightweight yet nourishing products is a welcome one. From couture houses such as Dior and Chanel reinterpreting their lip legacy with skincare-infused hero products to even local brands such as Sigi Skin harnessing innovative ingredients for glossy finishes, 2025 is shaping up to be a stellar year for the lips. Ahead, we spotlight the standout launches making waves amongst the beauty-obsessed set around the world—and why they deserve a place in your vanity case.

Dior Addict Lip Glow Butter

Dior Addict Lip Glow Butter doubles as a nourishing overnight lip mask while delivering on-the-go gloss and comfort by day

Dior Beauty introduces a sumptuous new addition to its lipcare-meets-make-up wardrobe with Dior Addict Lip Glow Butter—a high-shine, tinted gloss-in-balm that elevates the concept of treating and transforming the lips in one indulgent swipe. This hybrid formula brings together juicy colour, mirror-like shine and skincare sensibility. Its buttery, melt-on-contact texture is a result of a potent blend of peptide and ceramide, working in tandem to strengthen the skin barrier, support collagen and keep lips visibly smooth, plump and hydrated.

Designed for multi-tasking modern routines, it doubles as a nourishing overnight lip mask while delivering on-the-go gloss and comfort by day. The Dior Oblique-adorned packaging houses a cushiony silicone applicator that hugs the contours of the lips, dispensing just the right amount of product with precision. Available in five flattering shades—including the frosted shimmer of Glazed Pink and Glazed Lavender, soft nude Toffee, bold Black Cherry and the punchy vibrance of Lychee—the new Dior Addict Lip Glow Butter is a backstage-born essential that’s as sensorial as it is stylish.

Chanel Rouge Coco Flash

For Chanel’s Les Beiges 2025 make-up collection, the beloved Rouge Coco Flash lipstick comes in four new shades that are perfect for beach holidays and sunset dinners

Chanel Beauty captures the warmth and radiance of golden hour with four luminous new shades of Rouge Coco Flash—the moisturising lipstick-meets-gloss hybrid beloved for its melting texture and high-shine finish. This season’s additions bring a sunlit softness to the lips, offering sheer yet buildable colour with a hint of shimmer for a naturally radiant look. From the golden-pink beige of Sun Bliss to the glowing brick red of Late Sun, each shade evokes a different facet of sunset light. Sunset delivers a flattering pink sienna warmth, while Sun Kiss adds a fresh, luminous bluish pink to the mix—perfect for enhancing lips with a touch of effortless elegance and light-reflecting glow.

Dior Addict Lip Glow

The best lip balms, lip glosses and lip butters to try

Dior Beauty has given fans of the cult favourite Dior Addict Lip Glow even more reason to love it with an upgraded cutting‐edge formula that blends natural ingredients with advanced technology for a deeply moisturising lip balm that delivers custom colour. Boasting 97 per cent natural‐origin ingredients, including emollients such as cherry oil, shea butter, and sunflower and rice bran waxes, it has at its heart the Colour Reviver technology derived from hero ingredient eosin, which reacts to the lips’ pH level to reveal a shade unique to its wearer. Peter Philips, creative and image director for Dior Makeup, has also expanded the original palette to include fresh hues with warm undertones to better suit a wider range of complexions—delivering a more encompassing comforting balm that soothes dry, flaky patches while leaving behind a luscious and bespoke barely there tint for a naturally enhanced finish.

Read more: The iconic Dior Addict Lip Glow tinted lip balm gets an upgrade

Hermès Rouge Brillant Silky lipstick

Hermès Beauty’s Rouge Brillant Silky lipstick comes in 14 hues, and each seamlessly adapts to the unique lip colour of different wearers

Wearing as luxurious as it looks, the Rouge Brillant Silky lipstick, the latest launch from Hermès Beauty, glides onto lips with a silky smoothness for a weightless yet intensely lustrous sheen of colour. Designed for ultimate comfort and nourishment, it comes enriched with plant oils, butters and skin‐caring actives such as extracts of raspberry leaf (moisturising) and sesame seed (smoothing and plumping). The translucency of the formula ensures that every one of the 14 hues seamlessly adapts to the unique lip colour of different wearers, allowing for a personalised look that can be achieved effortlessly.

Read more: Hermès Beauty unveils Rouge Brillant Silky, a brand new collection of high-shine lipsticks

Hourglass Phantom Volumizing Glossy Balm

Hourglass Phantom Volumizing Glossy Balm offers the reparative benefits of a lip balm, the plumping effect of a lip treatment and the high‐shine finish of a lip gloss

Checking the right boxes for those who want it all, the Hourglass Phantom Volumizing Glossy Balm offers the reparative benefits of a lip balm, the plumping effect of a lip treatment and the high‐shine finish of a lip gloss. Its formula is driven by the Conditioning Complex, a blend of emollients and nourishing oils that not just moisturises but also contributes to a glossy finish, and has menthyl lactate as well, which supplies an instant cooling sensation. The brand has now added four new options to bring its colour selection up to 20: three pearlescent shades infused with finely milled pearls—Wander, a soft peachy pink; Invite, a rosy brown; and Secret, a deep rose—and a highly anticipated sheer, buildable red (Red 0) that eschews the insect‐derived carmine, the industry’s go‐to red pigment, for a vegan alternative to align with Hourglass’s commitment to cruelty‐free beauty.

Sigi Skin Butter Glaze Lip Jelly

Sigi Skin’s Butter Glaze Lip Jelly comes in three wearable shades

In October 2024, Singapore beauty brand Sigi Skin ventured into cosmetics with the debut of its Butter Glaze Lip Jelly in three wearable shades—Vanilla Smores, a clear gloss; Strawberry Cream, a nude pink; and Peach Sorbet, a delicious coral peach. Perfectly suited to Singapore’s climate, it provides long‐lasting moisture and shine that holds up in heat and humidity, leaving lips smooth, comforted and bearing a gorgeous hint of colour. Early this year, the brand introduced two limited‐edition hues: the wildly popular Cherry Crush, a deep burgundy, and Sweet Sakura, an iridescent pink. Use the lip jelly on its own or as a shiny topcoat over your favourite lipstick.

Read more: How Sigi Skin Founder Xenia Wong looked after her skin as a teen

KraveBeauty Plumptuous Lip Jelly

Plumptuous Lip Jelly by KraveBeauty offers a silky texture melts into lips, making for smooth application whether it is worn alone or layered over lipstick

KraveBeauty expands into make‐up with the Plumptuous Lip Jelly, which lends lips a soft flush of colour while enveloping them in moisture, thanks to skin‐mimicking ingredients. Among them: upcycled plum oil for deep hydration; the firming and smoothing peptide MaxiLip; and triolein, to boost ingredient penetration. The silky texture melts into lips, making for smooth application whether it is worn alone or layered over lipstick. Available in four sheer, buildable hues—Acai Dream, a berry plum; Guava Blush, a warm pink; Cherry Cola, a cherry brown; and Iced Persimmon, a bright coral—the lip oil features a refillable design and a metal applicator that brings a refreshing cool to the lips with every swipe.

NOW READ

5 red lipsticks that Taylor Swift would approve of

May 2025 beauty edit: the hottest new skincare and make-up launches

What’s in my beauty bag: Korean celebrity make-up artist Jung Saem Mool on her travel essentials