Bacha Coffee Hong Kong: Inside the city’s flagship bringing Moroccan hospitality to Tsim Sha Tsui

Walk off the retail thoroughfare of Harbour City and there’s a moment, brief but telling, when sound drops, light softens, and the air shifts from mall-neutral to aromatic with freshly ground 100% Arabica. That sensory pivot is Bacha Coffee announcing itself. The brand traces its lineage to the historic Dar el Bacha palace café in Marrakech (est. 1910), and the Hong Kong flagship takes that lineage seriously: pattern, colour, materials, and service ritual all work in concert to conjure a sense of place without resorting to pastiche.

“This flagship is a love letter from Morocco to the people of Hong Kong,” says Maranda Barnes, chief commercial officer of Bacha Coffee. “It represents a meaningful cultural connection, inviting guests to experience Morocco’s rich coffee heritage firsthand.” And if that sounds like marketing speak, the space backs it up: black-and-white chequerboard floors, latticed woodwork, ochre walls lined with towering canisters. A hint of theatre, yes, but delivered with a studied restraint that’s more cinematic than souvenir shop.

The design language is deliberate. The finishes are polished but not sterile. The result: something immersive, even transportive, especially in a city where cafés are often either frenetic or functional. “Immersion is not just a design choice,” says Barnes. “It is central to how we think about the entire guest experience.”

Love coffee? Read: Decode your daily brew: must-know coffee terms for coffee lovers

From chequered floors to ochre canisters, the design evokes the original Dar el Bacha palace café in Marrakech

Every element, from carved cedar to brass finishes, is a quiet tribute to craftsmanship and ritual

A room for coffee, not just a room with coffee

At the heart of the flagship lies the Coffee Room, the first of its kind for Bacha in Hong Kong. It’s a space that doesn’t rush you along with a receipt number or a tray of compostable cups. It invites you to stay awhile. “The Harbour City flagship coffee room is designed as a sanctuary for coffee lovers throughout the day, whether it is a quiet morning ritual, an afternoon recharge, or a business lunch,” Barnes explains.

You’ll find everything from eggs cooked just-so to kefta meatballs and coffee-infused tiramisu, though nothing here screams “menu trend.” This is food that behaves like a supporting actor: steady, composed, there to let the Arabica shine. And shine it does. Bacha’s offering spans more than 200 varieties of 100% Arabica from 35 countries. Each is brewed to order and introduced with the same gentle ceremony, whether you’re dining in or carrying out.

Takeaway is also elevated. Iced or hot, your cup arrives on a tray, complete with a sugar stick, vanilla bean Chantilly cream and a reusable glass straw. “It’s a small but meaningful way we extend the elegance and attention to detail of the coffee room,” says Barnes. “Ensuring the experience remains indulgent, wherever it is enjoyed.”

Bacha’s retail collection features over 200 single-harvest Arabica coffees

A cooler expression of Arabica: Bacha’s iced coffee is brewed to order

The canisters know everything

It’s hard not to gravitate toward the wall, a full-height bank of ochre-hued canisters, as hypnotic as it is handsome. Each one contains a single harvest, a tactile reminder that while the surroundings may be opulent, the coffee is the thing. “Each canister offers a glimpse into the depth and breadth of our repertoire,” Barnes notes. “It’s a striking expression of our identity, one that sparks curiosity and sets the tone for the experience that follows.”

Helping to navigate this encyclopaedic selection are the Coffee Masters: part guide, part sommelier, part confidant. “Coffee is a personal ritual,” Barnes says. “Some people might gravitate towards coffee with bright, fruity notes, while others might prefer something richer, like hints of chocolate, nuts or spices.” Whatever your taste, someone will help you find it, without a hint of condescension or upsell.

Traditional Moroccan kefta meatballs with gravy and matchstick potatoes

Bacha Coffee signature dessert of homemade churros

What lingers is more than the coffee

For all the theatricality of trays and trellises, what Bacha delivers is surprisingly subtle: the luxury of being unhurried. Barnes puts it simply: “I hope guests remember the feeling of being transported to another world—somewhere far from the usual rush of city life, even if it was an hour-long escapade.”

There are no QR codes here, no tables turned with urgency, no default minimalism mistaken for taste. Instead, there is space. A room built for the in-between moments, too rare in Hong Kong, and a team trained not just in service, but in care. “If someone leaves feeling genuinely welcomed, and as though they have enjoyed something personal and considered,” says Barnes, “then we have achieved what we set out to do.”

In case you missed it: The best cafes and coffee shops to work from in Hong Kong

Bacha’s takeaway coffee made for moments in motion

Croissants presented with Bacha’s signature finesse

Bacha Coffee Harbour CityAddress: Shop G315 & G315A, G/F, Gateway Arcade, Tsim Sha Tsui, Hong Kong

NOW READ

Inside the coffee rave trend that is going viral in Asia

5 Asian countries with a strong coffee culture

The best afternoon tea spots in Hong Kong, according to Tatler Hong Kong’s editors