10 signature jewellery pieces that define luxury brands
Some designs transcend trends to become cultural totems. Instantly recognisable, they serve as emblems of the luxury houses behind them. These signature jewellery pieces aren’t just beautiful; they’re bold expressions of identity, heritage and craftsmanship. Coiled, clamped or clover-shaped, each one carries a story and a legacy that shines across generations.
Explore the signature pieces that built these iconic jewellery brands—icons of style, tributes to their makers and talismans for those who wear them.
Also read: The legacy of signature bracelets: 6 designs that stand the test of time
Cartier Love bracelet
Originally designed in 1969 by Aldo Cipullo, the Cartier Love Bracelet is as much a symbol of romance as it is of rebellion. With its screwdriver mechanism and permanent-wear ethos, it marked a new era of jewellery: intimate, industrial and impossibly chic. Seen on everyone from Elizabeth Taylor to Meghan Markle, it has become one of the most iconic signature jewellery pieces of Cartier, marrying minimalism with meaning.
See more: Cartier introduces a Love bracelet that’s just right
Bulgari Serpenti
Slinky, sculptural and steeped in symbolism, Bulgari’s Serpenti has slithered its way into the canon of signature jewellery pieces by luxury brands. Since the 1940s, its sinuous form has wrapped around the wrists and necks of screen sirens and style icons, embodying transformation, eternity and Italian audacity. Crafted with enamel scales or pavé diamonds, Serpenti remains the house’s most hypnotic emblem.
Don’t miss: How Bulgari's Serpenti has evolved over 75 years
Van Cleef & Arpels Alhambra
First launched in 1968, the four-leaf clover of the Alhambra motif has become synonymous with Van Cleef & Arpels. Worn by the likes of Princess Grace of Monaco, this signature piece symbolises luck, love and effortless elegance. Whether in mother-of-pearl, onyx or malachite, the Alhambra is one of the most timeless and recognisable signature jewellery pieces by luxury brands.
See more: Van Cleef & Arpels introduces new guilloché yellow gold and blue agate Alhambra jewellery
Tiffany & Co Open Heart and T collections
From Elsa Peretti’s sculptural Open Heart to the architectural lines of the T Collection, Tiffany & Co has no shortage of icons. These designs capture the brand’s New York spirit—bold, clean and instantly wearable. As far as signature jewellery pieces by luxury brands go, Tiffany’s offerings balance sentimentality with strength.
Chanel Camélia and Coco Crush
Coco Chanel’s favourite flower, the camellia, is immortalised in Chanel’s fine jewellery as a delicate, almost ethereal bloom. Meanwhile, Coco Crush, with its quilted motif, translates the maison’s haute couture heritage into gold and diamonds. These collections embody the brand’s ability to merge fashion and fine craftsmanship into truly signature premium jewellery.
Hermès Collier de Chien
What began in the 1920s as a chic leather collar for French bulldogs (yes, really) evolved into the Collier de Chien—a metal-studded cuff that would become Hermès’ most rebellious signature. Polished yet punk, elegant but dangerous, it’s been spotted on everyone from Madonna to modern-day fashion editors. It may not scream Hermès as loudly as a Birkin, but it growls just enough.
Graff Butterfly and Icon collections
Graff’s butterfly motif, rendered in dazzling diamonds, represents the house’s obsession with symmetry and light. Its Icon collection, meanwhile, showcases exceptional stones in minimalist settings, letting the gems speak for themselves. For a brand known for record-breaking diamonds, these signature designs are surprisingly restrained—yet utterly unforgettable.
Piaget Possession
With rotating bands and playful mechanics, Piaget’s Possession collection invites interaction. This signature line embodies the house’s philosophy of movement, joy and understated glamour. It’s a tactile, joyful twist on the classic luxury jewellery narrative.
Chaumet's Joséphine tiara rings
Chaumet has been crafting tiaras for royalty since the Napoleonic era, but the Joséphine collection cleverly downsized that grandeur into rings and pendants you could wear to dinner without a coronation.
Named after Napoleon’s empress, these pieces echo tiara silhouettes—pear-shaped diamonds perched like little crowns. Among connoisseurs of haute joaillerie, it’s Chaumet’s not-so-quiet reminder: some legacies are worn, not shouted.
Chopard Happy Diamonds
When Chopard launched its Happy Diamonds collection in 1976, the idea of letting diamonds float freely behind sapphire glass was downright radical. But those twirling little gems weren’t just playful—they were a revelation.
Elegant yet whimsical, Happy Diamonds became a symbol of 20th-century joie de vivre and are still a house staple today. Movement, after all, is the essence of happiness. And luxury that dares to dance? Timeless.
See more: Inside Chopard's gold foundry and watchmaking manufacture
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