Exclusive: ‘F1’ actor Simone Ashley on life, style and her favourite IWC Schaffhausen watch

At this year’s Watches and Wonders fair in Geneva, Tatler caught up with Simone Ashley—the breakout star who stole hearts as Kate Sharma in Netflix’s hit period drama Bridgerton, created by Shonda Rhimes. As an ambassador for IWC Schaffhausen, Simone opened up about what a typical day looks like for her, how she keeps grounded amid rising fame and the style tips she swears by. She also shared her favourite IWC watch, a piece that perfectly matches her effortless and chic vibe.

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The IWC booth at Watches and Wonders 2025 in Geneva (Photo: courtesy of IWC Schaffhausen)

If you had to describe a day in your life, what would it be like?

Gosh, it really varies. If I’m working, it’s usually a very early start. I’m running a lot at the moment, so I try to get a run in before I get to work and then I just get up and go, get in the car and go to the studio, go to set or get to the airport. And on a day off, [it tends to be] be a long walk with my friends and my dog.

Your career skyrocketed with Bridgerton. How do you manage fame?

I surround myself with people who ground me, including family and friends. And I take time for my personal life.

If you hadn’t become an actor, where would life have taken you?

I’d love to work with animals. Maybe veterinary care, work with wildlife.

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IWC Ingenieur Automatic 35 in 5N gold case (Photo: courtesy of IWC Schaffhausen)

What are three style tips you swear by?

[Style] comes from inner confidence, self-worth and having fun.

What are the essential accessories you never leave home without?

I always love wearing a pair of earrings, my boots and my IWC watch.

You’re an IWC ambassador; what’s your favourite watch and why?

I would say the watch that I am wearing today: my IWC Ingenieur Automatic 35 in 18-karat 5N gold. I love how effortlessly it wraps around my wrist, and it’s beautiful and chic.

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